Why is the Rolex Rainbow Daytona So Expensive?. The Everose gold Rolex Rainbow Daytona established a precedent by utilizing an excessive amount of color.
As a result, it motivated other horologists to get more inventive with precious stones in order to replicate its success.
The watch has a selling price of $97,000, making it a product that only a select few people are able to purchase; nonetheless, you may have seen celebrities like Kevin Hart or musician Post Malone wearing it on their wrists.
When you consider that kind of money, it is reasonable to wonder what characteristics of the Rolex Rainbow Daytona make it warrant such a high price tag.
You can find more information about these causes, which we have uncovered via our investigation and which help to justify the steep price tag, below.
The Limited Production
Watches by SJX reports that the Rolex Rainbow Daytona was first available in either white or yellow gold in the year 2012.
The watches were unfortunately taken off the market after a period of time, which caused the price of the desirable watch to skyrocket.
Even though the model has been brought back to life in Everose gold, few few are produced each year. Because it is difficult to acquire 36 colored sapphires that are properly matched, the timepiece can only be produced in a limited quantity.
This is what gives the timepiece its distinctively beautiful appearance. Because of this, there is a limited supply of the Rolex Rainbow Daytona, which makes it one of the watches that are difficult to get and, as a consequence, drives up the price dramatically.
The amusing thing is that the Rolex Daytona did not always have a reputation for being a highly valuable watch. People made fun of it since its dial was so bold and consisted of three sundials.
However, after Paul Newman supported it, people started thinking differently about the watch, and now it is considered to be one of the most desirable timepieces in the world.
However, as a result of the watch’s lack of appeal, Rolex has kept production at a minimal level, and the company has continued this practice even with the Rolex Rainbow Daytona models.
It is known that the steel Daytona references were created in far bigger numbers than the precious metals references, but the watch maker never reveals the actual amount that it makes.
It is for The Chosen Few
Despite the fact that only a select few buyers will be able to purchase the watch due to its low production run, there is a significant amount of interest in the watches.
According to Barrons, the introduction of the Rolex Rainbow Daytona was an unexpected yet amusing move on the part of Rolex, and it did not take long for the watches to become difficult to locate. Rolex Rainbow Daytona So Expensive
Someone even said that obtaining one would need sitting down for an interview with a Rolex executive to evaluate whether or not you are deserving of the privilege of being able to call it your own.
As the article goes on to clarify, not every approved dealer is allowed to have the watch; rather, the prestige is reserved for the Rolex authorized dealers that have the most customer loyalty and business success.
When the watches are finally available for purchase, the dealers are extremely picky about who gets to take them home.
They give priority to their high-end, VIP clients who have substantial pockets. The Rainbow Daytona is no exception to the rule that most Rolex watches have a waitlist because to the high demand and low supply of the product.
However, there are some dealers who think this is unjust due to the fact that the majority of consumers who are interested in purchasing the timepiece intend to resell it.
Therefore, dealers determine whether a prospective buyer is serious about purchasing a watch by determining whether or not the individual will value the watch.
No matter how badly you desire the watch, there is a slim chance that you will be able to bring it home with you unless the dealer considers you to be a very important or valuable customer.
If that is not the case, they will not mind offering you other options that might be of interest to you. In addition, even the retailers don’t always have the watches in stock at their locations.
Customers who are not aware of the rarity of the watches are provided with information on how they can purchase a Rainbow Daytona and the requirements necessary to do so. Rolex Rainbow Daytona So Expensive
Nevertheless, it will be advantageous for your money account if you are able to get on the queue. Even if it takes you a few decades to obtain your most beloved possession, the cost will be much more affordable than if you were to purchase it on the open market.
For example, the rose gold model that originally carried a price tag of $97,000 was able to fetch $310,000 at a Sotheby auction one year later.
Even a Cerachrom Rolex Daytona, which originally sold for $13,150, may fetch more than double that amount on the secondary market. This trend is not exclusive to the Rainbow Daytona.
Its Value Increases with Time
If you can’t decide between buying watches or real estate as an investment, you should probably go with the latter option.
The South China Morning Post reports that a veteran of the United States Air Force purchased a Rolex Cosmograph Daytona Oyster model year 1971 for approximately $350.
Fifty years later, the watch was valued at 2,000 times the price, and it is now worth $700,000. The watches have continued to be priced at stratospheric levels as a result of the peak in popularity of luxury watch investments.
Therefore, a professional watch specialist suggested luxury watch investors to put their money into timepieces whose costs differentiate them from those of their competitors.
Naturally, the Rolex Rainbow Daytona, which costs $97,000, meets the requirements for an investment of this kind. Collectors are typically ready to pay a premium price for a Rolex Daytona in order to acquire one without having to wait for a number of years on the waitlist.
Luxury Activist recommends that anyone who is willing to wait for the watch’s value to increase should not let the expensive price deter them from purchasing the timepiece.
Because it continues to hold and even gain in value, a pre-owned watch that has been well-maintained has the potential to sell for a high price in the future.
It’s a Status Symbol
If we believe what Bob’s Watches has to say about it, all Rolex Daytona watches should be considered to be status symbols. Rolex Rainbow Daytona So Expensive
The article claims that the moment Rolex made the decision to start setting the watches with precious stones, the timepieces became a status symbol. It is safe to say that the Rolex Rainbow Daytona is now the precious metal Daytona that is in highest demand.
The Everose gold case features 56 brilliant-cut diamonds set in the crown guard and lugs, and the dial features 11 baguette-cut sapphire hour markers, each of which is the same color as the point on the bezel that it corresponds to.
The watch gets its name from the rainbow-colored gemstones that are set into the bezel, which total 36 baguette-cut sapphires in a variety of colors. Rolex Rainbow Daytona So Expensive
The crystals are created from sapphire, which is nearly impossible to scratch, and the center case is constructed from a solid block of Everose gold weighing 18 carats.
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